Did you know that 90 percent of online experiences begin with a search engine? If nothing else highlights the importance of optimizing your website for search engines, that will. Content based search engine optimization, or SEO, is used by many businesses to increase their rankings in search engines for keywords and key terms.
Most companies decide to invest in SEO services, since performing SEO in house successfully requires an investment of time, money, personnel, and program development. Before paying for SEO services, however, there are several things you should do.
1. Add a blog to your website.
Is it surprising that over 40 percent of companies have blogs on their websites? Not at all, once you realize that blogs contribute 400 percent more pages to search indexing, and increase web traffic by an average of 55 percent. Content strategy is important for increasing page views. For this reason, many businesses pay SEO companies to primarily write blog posts for them. Blogs lead to sales.
2. Sign up and install Google Analytics.
Google Analytics is a great tool because it is informative, provides daily feedback, and it is free. Signing up for Google Analytics gives you tools to analyze your mobile, conversion, advertising, social media, and content success rates. Which pages have a high jump rate? What posts get the most organic clicks? How well do you promote yourself via social media? Not only can it point out flaws with what you are doing, but it can lead you in the direction of better advertising. This tool will even tell you what keywords people are searching for before they click on your site.
3. Invest in great web design and development.
What is the point of directing people to your site via SEO, if your site is so poorly designed that no one wants to stay there? The majority of people searching sites on their phone, for example, will leave your page if it takes longer than four seconds to begin loading. Web design companies are worth the investment, especially today when a badly designed site makes users question legitimacy and professionalism. My web designing tips… invest in a quality website, that will make your site mobile compatible, quick to load, easy to navigate, and modern and organized in its layout.