Dynamic Keyword Insertion is a technique used with Google Adwords Pay-Per-Click Advertising. It allows you to insert the searched keyword into the title of your sponsored listing.
However, you should NOT use this technique when bidding on competitor keywords. This results in the competitions name being inserted into the title of your ad…
Hopefully Domino’s Pizza doesn’t see this!
Below is an example of an epic Dynamic Keyword Insertion Fail!
(View the second sponsored listing for www.pizzahut.com)