As many of you know, we love conversion rate optimization and split testing at CategoryCode. We have a great set of tools that allows us to setup and track our A/B tests to constantly increase performance on our landing pages and marketing campaigns.
This past year we found a new tool, rather a WordPress plugin, that we have added to our tool set. The plugin is SES Split Testing Plugin. We found this plugin when we were required to run a split test on a WordPress website. Our client had a completely built website and we were making modifications to the design which we wanted test. We created a new template which contained a number of our changes such as revised header and navigation, and much more.
The SES Split Testing Plugin allowed us to run an A/B Split Test in combination with Google Analytics and Custom Segments!
How to Setup a Split Test with WordPress and SES
- Create 2 or more WordPress themes you’d like to test
- Install the Plugin
- Select themes you’d like to test in plugin settings
- Define custom segments in Google Analytics
- Track performance in Google Analytics
- Declare winner!
Note; You will need Google Analytics setup and installed on your WordPress website.
In Google Analytics you will need to setup the custom segments. Custom Segments are ways of categorizing and tracking website visitors. You will base them on a “User Defined Value”, the value will be the name of each theme folder. The SES Split Testing Plugin is very handy in that when a specific theme is being used it tags that visitor with the value of the theme name.
Once you have the segments configured in analytics it will start tracking data (may take a day to show). You can now view all of your Google Analytics data and see important stats such as Goal Completions and compare your themes.
Once your have collected ample amount of data, you can declare a winner, deactivate the plugin, then use the winning theme!
Update: Interested in more split testing tools? Look into Google Content Experiments.
» Looking to increase your ROI with Split Testing? Contact us today to find out how we can help!