This month we wrote a guest post on a local Edmonton Real Estate Blog on the recent announcement of Google retiring Google Website Optimizer. This will be happening on August 1st, 2012. Since we are avid Split Testers, we wanted to review the change to move GWO into Google Analytics under the name Google Content Experiments.
You can read our full guest post to see how Google Content Experiments stacks up against the soon to be gone Google Website Optimizer.
Here is a little teaser:
Earlier this month, Google announced that it is retiring Google Website Optimizer as of August 1st 2012. For avid split testers, this wasn’t a surprising move by Google. Google Website Optimizer hasn’t evolved quite the same way as google analytics, and was at times tricky to work with as it required a technical knowledge to run.
For myself, saying goodbye to Google Website Optimizer is like parting with an old friend. Being a graphic designer who eventually worked his way into online marketing, I got my first taste into how powerful graphic design can be with Google Website Optimizer. I tested different identity systems against each other, and the results helped me to become who I am today.
All hope isn’t lost however. Google announced that it is replacing Google Website Optimizer with the launch of Content Experiments, a split-testing feature within Google Analytics. So what does this mean for marketers? How do the tools compare?
Read our full guest post: RIP Google Website Optimizer.